Coronado Global Resources Inc.
August 2022 - present
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Summary of Works
Contributed to the existing brand and style with new design elements, focussing on environmental sustainability in Mining.
Lead design and developer of the recently revamped Coronado Global Resources Website, launched in April 2024 from their first iteration built in November 2021. An overhaul of the UI/UX, Information Architecture was performed to simplify the organisations products, services, and ease of access to investors. Worked with a third-party software company to implement ASX modules.
Merged the Annual Review website with the corporate website to reduce time and cost on development and maintenance.
Participated in the Community Grant Fund campaign; successfully producing flyers, posters, EDMs and social media posts to encourage non-profit organisations to submit grant fund applications to three select locations.
Production of various collateral; such as brochures, Sustainability Report (yearly), Modern Slavery Statement report, Our Future Direction 2023-2027 report, investor reports, letterhead, posters, video tutorials for internal staff, PowerPoint templates, pullup banner, internal newsletter, and more.
Case Study: Brand Reform
Launched in May 2023, the 2022 Sustainability Report (SR) was my attempt in helping revitalise the Coronado brand.
Comparing with the 2021 and 2020 version, I felt that Coronado as a brand was feeling 'lost'. I reviewed existing elements that can be taken and improved upon, with additional elements introduced to provide stronger brand recognition.
Round elements were introduced to complement the logo mark (compass) and stronger emphasis on Coronado's corporate colours.
Though not perfect and still a work in progress, the success of the 2022 SR paved way to all revise much of Coronado's collateral, such as the website, internal and external documents to build a stronger, cohesive brand.
What is a Sustainability Report?
Sustainability Reports are produced yearly and is one of the most important reports for any Mining company which outlines efforts and achievements in environmental, social, and governance practices. It covers topics such as environmental impact, social responsibility, economic contributions, and governance practices. It aims to transparently communicate sustainability performance to stakeholders and drive continuous improvement practices within the mining industry.
Sample of the updated branding being applied to other brochures.
New Website Awareness Campaign
[March - April 2024]
New Website Awareness Campaign
[March - April 2024]
Two animated videos were produced for socials to build hype on the new website launch.
The success of the awareness campaign as shown on Google Analytics indicated 4 x more than the usual traffic visiting the website; and still fairly consistent a week later (captured on 21 April 2024).
Other Works
Other Works
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